Role: UI/UX & visual Designer

Tools: Figma

Timeframe: 1 days

Overview

This project involved designing a responsive website for a charity focused on poverty alleviation, prison reform, healthcare, and community development. The goal was to create a visually engaging, emotionally resonant platform that encourages donations, volunteer signups, and public awareness.

Problem Statement

Charity websites often feel outdated, untrustworthy, or hard to navigate — especially on mobile devices. Users need:

• A quick understanding of the mission
• Easy access to donation & volunteer options
• Proof of impact (stories, stats, visuals)

This design aimed to solve that by building clarity, emotional connection, and trust.

My Role

I handled the full UX/UI design process:

• User research & competitive analysis
• Wireframing & layout strategy
• Visual design and prototyping
• Final Figma handoff

Design Process

Empathize

I studied websites of leading NGOs (e.g. GiveDirectly, Save the Children) and noted best practices: prominent CTAs, strong imagery, and impact storytelling. I identified four user goals: